The WorkSafe Saskatchewan initiative, spearheaded by the WCB and Saskatchewan Ministry of Advanced Education, Employment and Labour, promotes injury prevention as the single most effective way of reducing the human and financial costs of workplace injuries. Over the past five years, the WorkSafe Saskatchewan public information campaigns have been very effective in raising awareness about injury prevention and safety in the workplace.

The public information campaigns include:

• Television ads featuring messages on the stark reality of workplace injuries;
  
• Newspaper ads focusing on workplace safety measures;
  
• Transit advertising featuring painted city buses in Regina and Saskatoon; and
  
• Restaurant ads and posters focusing on the statistics that flow from workplace injuries.

View campaign ads.

The WorkSafe Saskatchewan website provides the resources employers and workers need to ensure health and safety on the job.

Market research after the spring and fall campaigns shows that the WorkSafe Saskatchewan promotion is having an impact:

• Awareness of WorkSafe Saskatchewan continues to be very high 90% at end of November 2007;
  
• 65% of respondents attribute a positive influence from the WCB ads on their thinking about safety;
  
• 95% of respondents expressed support for the WCB's continuing investment in safety campaigns;
  
• Nearly two-thirds of Saskatchewan residents (65%) say the WorkSafe ads have a positive influence on their thinking about workplace safety.
  
• Four in ten respondents say they have changed the way they do things at work because of WorkSafe. Practices mentioned were: using proper equipment, safer lifting and ergonomic improvement -- all themes of WorkSafe advertising.

WorkSafe Saskatchewan Promotions
2008	TELEVISION	Construction, Forklift
	POSTERS	Troy’s Halo, Worse than a Paper Cut, Third Degree Burns, The Statistics Stink
2007	TELEVISION	Injury Prevention, Repetitive Strain, Lifting
		Safe worker safety message; Safe worker award message
		Safe employer safety message; Safe employer award message
	RADIO	Safe worker safety message; Safe worker award message
		Safe employer safety message; Safe employer award message
2006	TELEVISION	Exercise, Head Gear, Lifting, Preventing Falls
	POSTERS	Take a Break, Safe Driving, Safe Lifting, Heavy Lifting, Preventing Falls
	BILLBOARDS	Wear Safety Gear, Take Stretch Breaks, Protect Against Falls, and Lift Safely
	PRINT	Protect Against Falls, Take Stretch Breaks, Lift Safely, Wear Safety Gear
	TRANSIT BUS	WorkSafe Bus
2005	TELEVISION	Safe Driving, Preventing Falls, Ergonomics, Lifting
	BILLBOARDS	Climbing and Lifting
	RADIO	Centennial Ford, Encana, Rite Way Manufacturing, USF Water Group
	PRINT	Centennial Ford, Encana, Rite Way Manufacturing, USF Water Group